A NYC-Based Bakery.

Claire decided in 2024 to quit her role in education to pursue her life-long dream of opening a bakery, Lady & Park. As she was discovering her voice in terms of baking, she turned to The Abide Collective to help her find her creative one. With an in-depth analysis of her competition, her interests, and her strengths, The Abide Collective was able to create a personalized Brand Kit. With this unique differentiation, Lady & Park can begin to embark and grow her audience of baked good lovers.